I’ve done one post already about my snapshot survey of how the LSJ uses social and digital media.

I had planned another one on email, followed by one on Twitter.

But the one on Twitter just wrote itself, I think.

Roy Greenslade blogged today that Northcliffe media’s south-east division will only accept replies to a job ad via Twitter.

He quotes a blog post from Alan Geere, the division’s editorial director, saying: “They’ve got 140 characters to tell me what they can do and why I should consider them.”

Which means Twitter just moved from really-should-have to can’t-get-a-job-without.