digital first

Digital first if we really have to …

Bernie Russell digital first, Internet, Journalism, Media, Technology

Dave Winer’s latest post, Online journalism remains unexplored, gets this right, I think.

We still tend to see the internet either as a place/space/platform where we can carry on doing whatever it is we’re doing, but just get it out there quicker and cheaper.

Money quote:

… for the most [journalists] have gone to the Internet with a feeling of necessity not wonder.

That said, he’s hard on journalists, whom he accuses almost of setting up roadblocks and checkpoints between the reader and the source.

Is that all we do – just get in the way? Does our disintermediation (his word) add no value to the reader at all?

Digital soon

Bernie Russell digital first, Journalism

The Guardian launched a five-year plan in 2011 to move “beyond the newspaper” to an 80/20 digital/print split.

The Daily Telegraph (the first British newspaper on the web) announced plans in 2014 for a new editorial structure designed to use “digital content as the backbone of each printed edition” of the newspaper.

Said to be an acceleration of Telegraph Media Group editor-in-chief Jason Seiken’s “vision to transform the organisation’s print-focused mindset into a digitally led approach”, the new structure will have five main elements:

  • One integrated print/digital newsroom.
  • Two shifts worked each day, one from 6am and one ending at midnight.
  • Three speeds to work at, from fast for breaking news to slower for a feature.
  • Four key skills for each journalist: social, video, analytics and search engine optimisation.
  • Five deliverable ideas required from each desk each day: including one video, one shareable and one interactive.

We’ll get there.

The Telegraph model seems like a good place to start.

Beyond the printed page

Bernie Russell digital first, Journalism , , ,

There’s a lot to think about in this upbeat report from mediatel newsline from the annual PPA conference on Thursday (21 May) – with the headline theme being that “magazine brands will continue to move far beyond the printed page”.

  • Condé Nast International president Nicholas Coleridge told the conference that the company is still launching magazines around the world, but it’s taking on staff with a much wider skillset: it’s hired one hundred people to work in Camden on a new e-commerce business, and is is also investing in an “enormous” new video team.
  • Hearst Magazines UK CEO Anna Jones warned of the effects of ‘digital disruption: “It’s like white water rafting and you have to be prepared to pivot and change not on a quarterly basis – but a week-by-week basis.”
  • Time Inc UK’s CEO, Marcus Rich said “digital disruption was ruthless to the businesses that could not adapt to change.”

And to j-schools?