There’s another eco-campaign been launched – 10:10, which defines itself as “an ambitious project to unite every sector of British society behind one simple idea: that by working together we can achieve a 10% cut in the UK’s carbon emissions in 2010”.

4×4 wheels bad
Not every ‘every sector of British society’ is involved, of course. The Guardian quotes someone called Artist Bob Smith saying that “a night in the cells would be good for people who drive a 4×4”.

(Just one night? Don’t be a wimp, Bob. I’d chuck away the key.)

Will it work? Well, the project says it aims “to replicate the grassroots success of the Make Poverty History campaign”, so…er…well…

But the celebrities are certainly doing their bit to set a good example, and provide some of the intellectual underpinning for the campaign. (Quotes courtesy of the Guardian.)

You know who
I should say that I don’t actually know who some of these people are. My ignorance, no doubt. I’m sure they’re all fairly famous, but apologies if they’re not. Anyway…

• Sarah Waters says “it’s in the ether but there’s a risk we don’t see it properly”.
• Kevin McCloud says it’s the Pope’s fault for allowing people to fly to see him in St Peter’s Square, and that “he should be encouraging all those nuns to quit the plane and make the pilgrimage on foot”.
• Colin Firth admits his carbon footprint is “not good”.
• Tamsin Grieg plans to turn the heating down and put on a jumper.
• Kwame Kwei-Armah has just flown round the world following the Queen, and drives a 4×4 (don’t tell Rob Smith). But, in his defense, he points out that he’s been so busy “challenging social injustice for years”, he hasn’t had time to go green.
• Ahdaf Soueif wants her children and grandchildren “to live in a planet that hasn’t been destroyed”.
• Ed Miliband said something oily that just isn’t worth the bother of quoting.
• Al Kennedy has two baths a day, but could “probably turn one into a shower”.
• Daniel Merriweather says the Aussies have been green for years, and and have “laws such as putting a brick in your cistern”.
• Sarah Cox plans to get some “80s draught excluders”.
• Hugh Fearnley-Whittingstall admits “I keep leaving lights on”, but plans to correct this by “turning off the lights”.
• And Anthony Horowitz says he plans to “cut down one flight in 10”, which is good because “you have  to eat that awful processed food with plastic forks and spoons”.

Can’t fail.