The Lincoln School of Journalism Content Monitoring

Posted on November 24th, 2013 by Bernie Russell

For journalist and editor, read content monitor and content manager.

According to news executive David Montgomery (Press Gazette, 21/11/2013), in the future, most local news will come from “third party contributors”, and not from journalists.

All the journalists will do is  provide “attractive formats for this third party content in the first instance online”, and then monitor the content “to instigate its promotion to a position of prominence”.

Editors will be replaced by “content managers” who may or may not come from a journalistic background.

Session journalism
Shifts will also vanish. On a small weekly newspaper, a single content manager will “skim largely online published content to create the newspaper in a single session or small number of sessions”.

Hmmmm.

I wonder how we’ll build all this into our employability strategy?

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