Posts Tagged ‘digital first’

Beyond the printed page

Posted on May 25th, 2015 by Bernie Russell

There’s a lot to think about in this upbeat report from mediatel newsline from the annual PPA conference on Thursday (21 May) – with the headline theme being that “magazine brands will continue to move far beyond the printed page”.

  • Condé Nast International president Nicholas Coleridge told the conference that the company is still launching magazines around the world, but it’s taking on staff with a much wider skillset: it’s hired one hundred people to work in Camden on a new e-commerce business, and is is also investing in an “enormous” new video team.
  • Hearst Magazines UK CEO Anna Jones warned of the effects of ‘digital disruption: “It’s like white water rafting and you have to be prepared to pivot and change not on a quarterly basis – but a week-by-week basis.”
  • Time Inc UK’s CEO, Marcus Rich said “digital disruption was ruthless to the businesses that could not adapt to change.”

And to j-schools?